London 1 August 2024: pladis, the leading global snacking company behind iconic brands including McVitie’s, GODIVA, Jacob’s, Carr’s and Ülker, today announced leadership changes and accompanying realignment of regions in support of its growth strategy. pladis currently operates with a Türkiye, Eastern Europe and Central Asia (TREECA) region – its largest business – and a Western Europe and Emerging Markets (WEEM) region.
Beginning 1 January, 2025, these regions will be realigned as Türkiye and Central Asian Markets. Our Eastern and Western Europe operations will merge into one Europe and Emerging Markets Region. Accountability for our Nigeria and Sub-Saharan Africa businesses as well as Australia and New Zealand will continue to reside in this region.
This change better aligns the geographic and economic synergies of pladis’ European markets that operate within the EU trading bloc, bringing further scale and momentum to the region’s operations. As part of this change, Mete Buyurgan, who has led pladis’ TREECA Market Region and driven its significant growth since 2016, will be moving to a new leadership role beginning in Q2 2025. He will report directly to CEO Salman Amin.