Iconic brands unite as McVitie’s launch new Gold Digestives
McVitie’s announces the launch of limited-edition Gold Digestives – a perfect partnership between the much-loved Gold bar and classic Digestive
McVitie’s Gold Digestives will be hitting shelves in Sainsbury’s from 7th July, and will be available in other UK supermarkets and stores soon, including Tesco, Waitrose, Co-op, Asda, Morrisons, and more
McVitie’s has struck gold with the latest addition to its sweet selection – Gold Digestives.
The irresistible innovation brings together two of McVitie’s best loved biscuits in a collaboration between the nostalgic 80s Gold bar and the classic Digestive.
A winning combination of golden caramel flavour with sweet and salty Digestive biscuit, McVitie’s limited-edition Gold Digestives are hitting supermarket shelves from 7th July and offer an indulgent little pick-me-up that will make you feel like you’ve hit the jackpot with every bite.
With the original Digestive first baked in 1892, Gold Digestives join an existing family of flavours including, Milk, Dark, and White Chocolate – which was a huge hit among fans when it launched last summer. Now, as we approach the 100th anniversary of the Milk Chocolate Digestive, this unexpected and exciting brand partnership brings biscuit-lovers across the nation a truly original taste experience that stands out from the crowd, and the biscuit aisle.
Gold Digestives are certainly one of our most anticipated launches of the year, one which brings together two of our most popular brands to create a truly unique addition to the McVitie’s family."
Aslı Özen Turhan
Chief Marketing Officer, pladis UK&I
Aslı Özen Turhan, Chief Marketing Officer at pladis UK&I said: “We’re always listening out for what new biscuits and snacks our loyal fanbase are requesting, and this is one request we couldn’t resist fulfilling. Gold Digestives are certainly one of our most anticipated launches of the year, one which brings together two of our most popular brands to create a truly unique addition to the McVitie’s family. We can’t wait to hear what our biscuit fans far and wide think of this winning combination.”
McVitie’s Gold Chocolate Digestives will be available in Sainsbury’s from 7th July and will be rolling out in other UK supermarkets and stores soon, including Tesco, Asda, Morrisons, Waitrose, Co-op, Aldi, B&M, Lidl, and more.
McVitie’s Gold Digestives: RRP: £1.99 per pack of 15 biscuits
