Community support
Sharing the joy
One of our most important priorities is making a positive contribution to the communities we’re part of, so we look beyond the kitchen to see what we can do to support the people around us.
Make Happy, Be Happy
Each year on the third Thursday in November, we celebrate our annual day of happiness. We call it ‘Make Happy Be Happy Day’, and it’s inspired by our founder, Sabri Ülker’s powerful belief that every child deserves happiness.
Whether it’s donating children’s clothes or fundraisers for homeless shelters, our colleagues do their best to create little moments of happiness the world over. See our pladis family in action in the video below.
Disaster Relief Efforts
In times of crisis, we harness our expertise and resources to stand by those facing adversity – ensuring no one faces these challenges alone.
For example, after the 2023 earthquakes in Türkiye and Syria, we pledged £3 million in support of relief and rebuilding efforts, with our Ülker brand providing and distributing specialised biscuits with essential vitamins and immune-boosting ingredients for both survivors and aid workers.
Supporting access to sport
We’re firm believers in the profound impact sports can have on transforming lives.
In the UK & Ireland, we sponsor the London Titans Wheelchair Basketball team and in Türkiye we worked with the Turkish Football Federation to launch the Ülker TFF Future Star Girls platform – an initiative which provides a pathway for budding young female footballing stars to represent their country.
Feeding our communities
We regularly donate products to support people who struggle and go hungry.
Our support stretches across the globe, from The Forgotten Child in The Netherlands and the Sanad Association in Saudi Arabia to the Trussell Trust in the UK & Ireland, where our colleagues’ efforts have seen more than 8,000kgs of food donated to food banks so far.
Volunteering
Our colleagues are passionate about supporting causes that are close to their hearts, dedicating their time to making a positive impact.
Whether it’s providing mentoring for young people, restoring disused local facilities, or organising fundraising events, their dedication to bringing happiness shines through in every initiative they undertake.
