‘Love, GODIVA’: The iconic chocolate brand gives the world a holiday gift from the heart

NEW YORK, 14 November 2024 – GODIVA, a global leader in premium chocolate, today unveils its new 2024 Holiday campaign - Love, GODIVA. Beginning this Holiday season, GODIVA is kicking off the countdown to our centennial in 2026 by transforming the joy of holiday gift-giving into unforgettable moments of chocolate bliss – ensuring chocolate lovers know every chocolate from us is signed with love. Each masterfully moulded piece embodies the passion, unparalleled artistry, and devotion that has made GODIVA a global symbol of luxury and love for generations and underscores how every truffle, chocolate and confection made by GODIVA is imprinted with the same love that has guided our brand for nearly a century. 

Just as families and friends gather to share cherished holiday traditions, Love, GODIVA will bring people together through the universal language of impeccable chocolate. Each GODIVA box, many tied with a special Noël red bow, opens to reveal iconic chocolates and confections - which continue to contain the world’s finest ingredients, carefully selected and crafted as they have been for nearly 100 years. This collection aspires to be synonymous with this season of heartfelt gift-giving and precious moments of togetherness. 

The secret behind GODIVA's premium status dates to a nearly century-old legacy of dedication that began when founder Pierre Draps first began hand-shaping his extraordinary creations. Since the beginning, every truffle, praline, and chocolate has been made with the same meticulous care that transforms GODIVA’s chocolate into art. These time-honoured recipes, crafted with passion, continue to create joy and wonder during the holiday season, making every Love, GODIVA gift a continuation of this beautiful tradition.  

“The most meaningful holiday gifts are given with signatures of love. That was the inspiration behind our Love, GODIVA campaign,” says GODIVA’s President, Steve Lesnard. “Our holiday collection represents what people love most about our brand – how we pour our whole heart into our chocolate. This dedication in craftsmanship is what continues to make GODIVA the perfect gift for yourself or someone you love. Which is why our chocolates and confections come with our signature, our promise. It’s a gift from us to you. From our hearts, for your holidays.”

To help bring “Love, GODIVA” to life, GODIVA has sought to “Share the Love”, where we’ll send out a special package of four boxes of premium chocolates hidden delicately within another, hiding wonders inside like nesting dolls. When someone opens the largest box, they’re greeted with two smaller containers within -- one to keep and one to share – meant to help facilitate expressions of love and connection during the holiday season. 

While the "To Keep" box is filled with chocolates, the "To Share" one is filled with two more boxes inside - one to keep, one to share; both filled with more chocolates - to continue the cascade of love we look to inspire with every gift of GODIVA on social media with the message of #LOVEGODIVA.

Acts of love are foundational to GODIVA and stretch back to the GODIVA pink trucks that spread joy and chocolate throughout the streets of Brussels in post-War Belgium. This holiday, GODIVA‘s pink trucks will once again hit the road, visiting communities around the world to spread wonder and joy. In (region), (insert details about truck here) 

For everyone looking for a gift from the heart wherever you are located – the GODIVA 2024 Holiday collection is available at GODIVA.com and at department stores and in fine retailers nationwide – ready to give everyone a gift they can give from the heart.