McVitie’s launch most indulgent biscuits yet with new ‘Signature’ range

• McVitie’s has announced the launch of its indulgent Signature range, featuring three new biscuits: Caramel Chocolate Rounds, Chocolate Cream Swirls and Chocolate Caramel Biscuits.
   

• The McVitie’s Signature range is available in Waitrose from 22^nd July, with other  retailers to follow in the coming weeks.
  
   

British biscuit icon McVitie’s has announced the launch of its brand-new Signature range featuring three unique, carefully crafted biscuits, each a true taste sensation - Caramel Chocolate Rounds, Chocolate Cream Swirls, and Chocolate Caramel Biscuits. 

Designed to offer a moment of sheer indulgence, McVitie’s Signature range is the epitome of delicious decadence. Each of the three new biscuits is a moreish, multi-sensorial experience, providing a distinct and heavenly bite of indulgence that is the perfect way to finish your day with a little something special.

The Caramel Chocolate Rounds see a rich, gooey caramel centre encased between a crunchy, golden biscuit and a thick layer of milk chocolate complete with an embossed McVitie’s stamp – a harmonious blend of textures and flavours, making every mouthful a superior snacking delight. 

Crafted with smooth chocolate flavoured cream filling within a crisp biscuit, the Chocolate Cream Swirls deliver a rich creaminess balanced with a delicious crunch. With its beautiful swirling design on the exterior, this biscuit looks as good as it tastes.

A decadent delight, the Chocolate Caramel Biscuits feature a perfectly baked biscuit topped with caramel, fully coated in thick milk chocolate and finished with a delicate biscuit crumb for added crunch.

James King, Marketing Director at McVitie’s, said: “We’re really excited with what we have created with the McVitie’s Signature range. A lot of time and effort went into the development to ensure we got them just right and that we made something that offers our customers a moment of pure indulgence. From the beautiful design of each biscuit to the quality ingredients, and thick layers of chocolate or caramel, every detail has been carefully considered to ensure these biscuits are our most moreish yet! We’ve had some really great feedback from taste testers so far who love the taste of the biscuits, as well as the look, with most agreeing this is a premium biscuit unlike any other.”

The McVitie’s Signature range is available in Waitrose from 22^nd July (with other supermarkets to follow) – the perfect pick for when you need a special little something at the end of the day that is utterly irresistible and will truly tantalise the taste buds.