pladis opens new GODIVA Café in second-largest mall in the world

• Dubai Mall is the home of the new café and features the UAE's first GODIVA chocolate fountain taps
• To celebrate the newest UAE location, GODIVA will host a VIP event with one of its own Chef Chocolatiers, Ilse Wilmots, and newly appointed President of GODIVA, Steve Lesnard
• The launch of the new café, the 10th in the country, is part of pladis’ broader strategy to expand its retail presence in the region and reinvigorate the iconic GODIVA brand
   

5 September 2024, Dubai: pladis, the leading global snacking company behind iconic brands including McVitie’s, GODIVA, Jacob’s, Carr’s and Ülker, has opened a new chocolate café in Dubai Mall. To celebrate, they are hosting a premium chocolate experience for VIPs, showcasing the brand's rich heritage and commitment to exceptional quality.

Dubai represents a vital market for pladis, and the launch of the GODIVA café, the 10th in the country, is part of the company’s broader strategy to expand its retail presence globally. With this new opening, pladis aims to capitalise on the growing demand for premium chocolate in the region and drive significant growth for the GODIVA brand.

To celebrate, the elegant store hosted a VIP event, with the chance to sample GODIVA’s iconic chocolate, including an exclusive pistachio Kunafa truffle created by GODIVA Chef, Ilse Wilmots. The event will also feature a handcrafted 5ft chocolate Burj Khalifa, and the opportunity to watch an acclaimed local artist create a bespoke piece for guests.

Located in the heart of Dubai, the café features a dessert bar and two GODIVA chocolate fountain taps, the first in the region and exclusive to the mall, to create GODVIA’s chocolate-dipped strawberries and more.

Steve Lesnard, president, GODIVA, said: "We're incredibly excited to open the doors of our new GODIVA venue at Dubai Mall – the first café to open since I joined as President of GODIVA four months ago. This new location allows us to share our passion and unparalleled premium chocolate credentials with even more people, showcasing our long history of creativity, craftsmanship, and cultural relevance while expanding our footprint in the Middle East.

In addition to GODIVA’s world-renowned chocolate collections, the café will serve up an all-day menu, including tartines and croissants, Belgian waffles, crêpes, pancakes and patisseries, featuring the GODIVA signature milk and white chocolate balloons, fondue selection, and ice creams.

Visitors to the new venue can explore the new season collections, while tourists can bring home the Landmark Collection, featuring gift boxes showcasing various UAE landmarks.

Chloe David, MENAI Operations Director, pladis: “At GODIVA, we’re dedicated to crafting the most exquisite chocolate creations, living up to our founder Pierre Draps' philosophy: 'designed only to delight.' Today, we continue his mission, combining that legacy with fresh innovation. This stunning space is designed to be a haven for chocolate lovers, offering a unique and unforgettable experience.”

The new GODIVA café and store is now open on the ground floor in Dubai Mall – visit to customise your own box of “My GODIVA.”