There's now a decadent GODIVA shokupan for Valentine's Day

First published in TIMEOUT, January 2023.

Godiva has given us many collaborative sweet treats over the years including luxurious chocolate milkshakes and desserts at convenience stores and chain restaurants. Now the chocolate maker has its very first shokupan (Japanese milk bread), just in time for Valentine’s Day.

To bring us this decadent treat, Godiva has teamed up with shokupan speciality store Nogami, which makes freshly-baked loaves of bread daily. Nogami says the secret to its fluffy bread is the mixture of a unique flour blend, which is then baked at a fixed temperature and cooled to give the shokupan its signature crisp outer crust.

While Nogami's shokupan usually only comes in one flavour, you can now get this indulgent Godiva chocolate version from February 1 to 14. A generous amount of Belgian couverture chocolate is kneaded into the dough, so you’ll get an aromatic cacao flavour in every bite.

A half-size block of the Godiva x Nogami loaf goes for ¥1,620 and will be available at Nogami stores nationwide. Visit the Nogami website for more information.