Iconic family names that have made baking history across the world. Brands that have been loved for generations.
Like all the best recipes, pladis is a perfect combination of ingredients mixed in just the right order: family names that have resonated through the years; brands that are as loved today as they were more than a century ago. And there’s a secret to the best recipes known only to the great bakers and chocolatiers.
Whether it’s creating recipes that endure for generations or building a visionary business that inspires far into the future. It’s something our founding family have always understood. In 1944, working from their small bakery in Istanbul, the Ülker brothers believed that if they created something with passion, it would be loved in return. They knew that what came out of their ovens created special moments. Shared moments. Family moments. In fact, in their minds, they weren’t baking biscuits at all. They were baking memories.
The Ülkers’ vision was to bring together the finest minds and ideas in baking from around the world. Bakers and chocolatiers who shared their values and their passion.
Like the McVitie family who, over 100 years earlier in 1832, had opened the doors of their first shop on Rose Street, Edinburgh and through meticulous care for both their ingredients and their bakers, had turned biscuit making into an art form.
And legendary chocolatier Joseph Draps who, in the early 20th Century, had the same commitment to craftsmanship and attention to every last detail. Who created Godiva, a chocolate experience that delighted hearts as well as taste buds across Belgium and the world.
pladis unites the hard work, the brave ideas, and the craftsmanship of these and other baking pioneers. They are our teachers as well as our founders. And their values and commitment inspire us to this day, generations later. They are our heroes and our history. They are pladis.