McVitie's

McVitie’s biscuits are the ‘True Originals’, bringing people together over a little bite of magic since 1839.

Our iconic range of Digestives, Hobnobs, Jaffa Cakes, Rich Tea and more continue to provide joyful, shareable moments all over the world.

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McVitie’s products

Digestives

Chocolate Digestives

White Chocolate Digestives

Rich Tea

Hobnobs

Chocolate Hobnobs

Jaffa Cakes

McVitie’s Ginger Nuts

McVitie’s Fruit Shortcake

McVitie’s Club

McVitie’s Penguin

Iced Gems

McVitie’s Gold

Assortments (Victoria)

Assortments (Family circle)

McVitie’s Jamaica Ginger

McVitie’s videos

McVitie’s has been crafting some of the world’s favourite biscuits and cakes since 1839.

Explore the world of pladis

1839

Robert McVitie and his father William open a ‘provision’ shop in Rose Street, Edinburgh. Robert’s baking is so popular he manages to open more shops and expand the business.

1892

Four years after Alexander Grant began working for the firm, he devises and produces the first and original ‘Digestive’ biscuit, the secret recipe of which is still used today.

1902

Increasing trade in the south led to a new factory opening in Harlesden, North London.

1927

The Jaffa Cake is created. It contained a simple combination of sugar and tangerine oil to form the sealed layer of jam. The cakes are named after the Jaffa oranges which flavour the zesty centre of the cake.

1932

Penguin was first introduced in 1932 by William McDonald, a biscuit manufacturer in Glasgow, becoming a McVitie’s brand in 1946.

1947

McVitie & Price made the wedding cake for Princess Elizabeth and Lieutenant Philip Mountbatten, standing over 2.5m tall. With post-war food rationing still in place, ingredients were sent as wedding presents from overseas. Pieces of cake were later distributed to school children and institutions.

1985

The new cult brand Hobnobs is launched. Huge demand for the original leads to the introduction of the chocolate variety in 1987.

McVitie’s news

McVitie’s launch most indulgent biscuits yet with new ‘Signature’ range

British biscuit icon McVitie’s has announced the launch of its brand-new Signature range featuring three unique, carefully crafted biscuits, each a true taste sensation.

McVitie’s news

Iconic brands unite as McVitie’s launch new Gold Digestives

McVitie’s announces the launch of limited-edition Gold Digestives – a perfect partnership between the much-loved Gold bar and classic Digestive

McVitie’s news

McVitie’s crown World Dunking Champion

Kicking off a thrilling summer of sport, McVitie’s hosted the inaugural ‘National Dunking Championship’!

McVitie’s news

McVitie’s appoint UK’s first Chief Dunking Officer

A new UK study has revealed that 6.1 million biscuits a week will meet an untimely demise in the bottom of a mug due to poor dunking techniques.

McVitie’s news

Bonnie Tyler joins forces with McVitie’s Jaffa Cakes

McVitie’s Jaffa Cakes and Welsh pop icon Bonnie Tyler have joined forces to educate Brits on the wonders of eclipses, following research that reveals the nation’s giant knowledge gap when it comes to our solar system.

Global pladis news

pladis, McVitie’s and Mind attend UK Party conferences

Over the last few weeks, pladis UK and McVitie’s have worked with mental health charity, Mind, at both the Conservative and Labour Party Conferences, to encourage attendees to take a biscuit break.

McVitie’s news

pladis launches bite-sized version of the nation's number one biscuit

pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is aiming another giant shot at snacking with two new mini formats of the UK’s bestselling biscuit.

McVitie’s news

McVitie’s Gold Billions Wafers achieve double industry acclaim

McVitie's has struck gold at the Retail Industry Awards 2023 with its Gold Billions Wafer being crowned Product of the Year in the Grocery category. That's not all, with the Gold Billions Wafer also snagging the coveted Product Launch of the Year Gold Award!

McVitie’s news

McVitie’s become proud sponsors of Hull City AFC

pladis’ iconic McVitie’s brand, the “True Original” of British biscuits, and EFL Championship Football Club, Hull City, have agreed a partnership making the UK’s best-selling biscuit manufacturer the club’s newest principal partner.

McVitie’s news

McVitie's launch brand new Jaffa Cakes Raspberry flavour

Get ready for something berry special...today McVitie’s has introduced a brand new flavour to its Jaffa Cakes range, Jaffa Cakes Raspberry.

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Media contact

Our pladis media relations team is available during regular business hours:

08:00–17:00, Monday–Friday.

Enquiries received outside of business hours will be addressed as soon as possible.

Contact us via the pladis media centre

McVitie’s FAQs

The name derives from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 on Rose Street in Edinburgh, Scotland.

McVitie's is renowned for its delicious range of biscuits and cakes. From the iconic Digestive to the indulgent Chocolate Hobnob, McVitie's offers a wide variety of treats loved by people worldwide.

Many of our products are suitable for vegetarians and vegans. Please refer to the packaging for specific dietary information, including any allergens.

McVitie's products are available in numerous countries worldwide. You can find them in supermarkets, convenience stores and online retailers. However, availability may vary depending on your location, so we recommend checking with local retailers.