McVitie’s wins Most Outstanding Biscuit Brand of the Decade
About Marketing Edge Awards
The Marketing Edge Annual National Marketing Summit of Brands & Advertising Excellence Awards is a yearly offering of Marketing Edge magazine, Nigeria’s leading brands and marketing publication, to IMC industry as a demonstration of its commitment to its vision of ‘Promoting the Brand Idea’.
The event has been widely accepted and applauded by not just the industry but the entire corporate Nigeria, both private and public. It has since become an iconic brand on its own and is gaining more and more traction, both within Nigeria and in the international community.
Each edition, the organisers proudly declare, is always an improvement on the previous one; and has always turned out better, bigger and more glamorous.
McVitie’s Activities during the period
New news to consumers after a long period – We recently relaunched the McVitie’s core (Digestives and Hobnobs which got recognised by consumers and the marketing industry, further affirming our leadership of the McVitie’s brand as an outstanding biscuit within the category as we keep leveraging our baking heritage.
Brand launch was supported by Digital exploitation.
