McVitie’s wins Most Outstanding Cookie Brand of the Year 2022
About Women in Marketing Communications (WIMCA)
WIMCA is the largest gathering of female brands and marketing communications professionals in Nigeria and Sub-Saharan Africa; gathering over 700 participants at each edition of the event.
This event is organised by BrandCom, the publisher of the Nigeria’s number one and consistent marketing magazine Brand Communicator.
McVitie’s Activities during the period
The recent launches of the McVitie’s Cookies and Fingers got recognition by consumers and the marketing industry, further affirming our leadership in premium biscuits, leveraging the McVitie’s brand in the Cookie segment.
The Cookies brand launch was supported by Digital exploitation achieving over 152% increase in consumer engagements with an average daily impression of over 3K. Additionally, there were tactical instore executions (52 Top stores) and traditional trade activations (50 Key markets) with sampling and trial of over 250K consumers and channel partners (Fingers inclusive).
Full media deployment planned for Q1’23.
