pladis refreshes its corporate brand

London, UK: Today pladis announces its refreshed corporate brand. The new look is an important moment in the company’s journey of growth and builds on the generations of craft, tradition and innovation that has come before it. The development of the corporate identity is a key milestone in pladis’ ongoing journey and is built on the company’s purpose: to bring happiness with every bite.

Chief Corporate Affairs and Communications Officer, Anisa Missaghi said: “Since pladis was created in 2016, the company has evolved and matured. Our brand tells every customer, every employee, every stakeholder and member of our communities who we are, what we stand for and what they can expect from us.

pladis has continued to bring people happiness with some of the world’s best-loved biscuits and chocolate. And it is reflecting this growth – and its ambitions for the future – through the evolution of the brand. Above all, our new brand supports us in our commitment to achieve remarkable things together.”

pladis has already started to bring its evolved brand to life on its most visible platforms including its new global HQ in Chiswick Park, London, the company’s corporate website and bespoke employee intranet.

The rebrand, which includes a new corporate logo, is now rolling out across all of pladis’ touchpoints and platforms. It includes:

An evolved logo, the contemporary typography reflects a modern, friendly business and a shooting star arcs over the name, mirroring the Earth’s curve to reflect the global business and brands. Adding energy and movement.

A refined colour palette conveys energy, warmth and happiness capturing the emotion of pladis’ brand. The distinctive red endures as a core colour. Like its team, it’s confident, bursting with pride in its legacy, ambition and values.

Photography – beautifully photographed products are at the heart of pladis’ imagery. It’s authentic (crumbs are good!) and celebrates the customers’ habits. Look closely – there’s always one biscuit with a bite taken out. A seal of happiness approval!