pladis debuts newest products at Sweets and Snacks Expo as part of continued growth strategy
CHICAGO, IL: pladis, one of the world’s leading snacking companies, is excited to announce the expansion of two of its most beloved brands - Flipz® and Turtles® - at this year’s Sweets & Snacks Expo, the premier B2B event for the confectionery and snack industries.
These new products, which include Flipz STUFF’D® White Fudge Peanut Butter and Turtles® Dark Chocolate Pecan Bites are the newest innovations for pladis, following the launch of Flipz ClusterzTM Pretzels & Caramel bars and STUFF’D milk chocolate peanut butter last year. pladis has seen significant growth across both brands, with Flipz exceeding $100M in sales in 2021 and aims to continue to expand its portfolio.
Product details include:
Flipz Clusterz Pretzels & Caramel Bars: Flipz Clusterz Bars (1.5oz Bar; $1.19) are clusters of salty, crunchy pretzels and gooey caramel coated in sweet milk chocolate; the perfect snack for anytime, anywhere.
Flipz STUFF’D White Fudge Peanut Butter: These salty and sweet bite-sized pretzel nuggets are coated in fan favorite Flipz White Fudge. Available in 3.5 oz ($2.99) and the 6 oz resealable bag ($3.79), this snack is ideal for road trips or lounging by the pool.
- Turtles Dark Chocolate Pecan Bites: The nostalgic and beloved Turtles Caramel Nut Cluster gets a new coating with the new Turtles Dark Chocolate Pecan Bites, individually wrapped for the perfect treat experience. The innovation on the classic is available at just $4.29 in a stand up bag (5.9oz) as well as for $1.69 in a bar (1.6oz)!
“At pladis we’re always looking to shake up the candy aisle with unique and delicious flavors that bring happiness with every bite,” said Carlos Canal, Managing Director, pladis Americas.
“Over the past year, we’ve seen an uptick in snacking habits and consumers continue to seek out new flavors from brands they trust and love. Flipz Stuff’d White Fudge Peanut Butter and Turtles Dark Chocolate Pecan Bites are our newest products that aim to bring more fun to consumer snacking.”
Flipz and Turtles products are available retailers and grocers nationwide including Kroger, Amazon and Walmart.
