Jacob Olobayo
Tell us a bit about your role?
I focus on trade support, ensuring key channels are incentivised to drive sales. This includes running monthly promotions, supporting modern trade outlets during special events and maintaining strong brand visibility while staying ahead of competitors.
What do you enjoy most about working at pladis?
I love the teamwork and constant learning. Travelling across the country for sales development and new initiatives keeps things fresh and exciting.
I love the teamwork and constant learning. Travelling across the country for sales development and new initiatives keeps things fresh and exciting."
Jacob Olobayo
Trade Marketing Manager, Lagos, Nigeria
What has been your proudest achievement working at pladis?
My proudest moment was leading the business relationship with AAVA, resulting in a 200% sales growth from April 2023 to September 2024.
What’s your favourite pladis product?
McVitie’s All Butter Shortbread! It’s a premium treat with an unbeatable taste.
Finally, how do you ‘bring it’ to pladis?
I bring strong communication skills and a can-do attitude, ensuring seamless execution and consistently meeting my KPIs.
