Go Ahead
We believe that snacking doesn’t have to be dull or complicated. That’s why we are committed to creating delicious fruity snacks, to bring a little smile to your day. Launched in 1996 Go Ahead was the UK’s first healthier biscuit and is known for its range of Fruit slices, Yogurt Breaks and Fruit & Oat Bakes – Golden baked oaty bars with an apple flavoured filling. Bringing joy to healthier snacking: Go Easy on yourself