Sultana offers familiar snacks, but we continuously critically assess our recipes and the ingredients we use to become even more delicious. Sultana has spent many years researching whether the recipe of a very successful and beloved biscuit could be improved. The old recipe contained more raisins combined with natural fruit flavours. After much research and baking, we have succeeded in developing a new recipe where a portion of the raisins has been replaced by pieces of fruit, making the new Sultanas even fruitier. The recipes of the crispy biscuits and the Crunchers have also been adjusted for an elevated and richer flavour.

With the introduction of the new, fruitier recipe, it is important that our packaging doesn't become significantly more expensive due to the more expensive ingredients. Therefore, we have chosen to introduce packages with 4 pockets of Sultana onto the market, instead of 5. For people who regularly buy Sultana, to e.g. bring in their bags, we also have packages with 7-10 pockets. Each packaging indicates how many pockets are inside.

Sultana's packaging has been adjusted to create more unity on the shelf and give the logo and packaging a more modern look. The Sultana packaging is now more clearly recognisable and looks wonderfully fresh!

The allergen information is listed on the Sultana website per product as well as in an overview.