McVitie's launch new-edition Gold Bar for the first time since the 80s
Brand new Gold Billions Wafer becomes the latest addition to McVitie’s sweet range
The new golden-caramel chocolate treat is the first ever variation on the classic Gold bar, originally introduced in 1988
The new treat features a delicious combination of crispy wafer and chocolate cream filling, encased in a chunky coating of golden caramel chocolate
Available in select stores across the UK from today!
McVitie’s has today announced a new twist on a timeless classic with the release of the brand-new Gold Billions Wafer.
McVitie’s Gold Billions Wafer features the golden caramel coating we all know and love, now with the addition of delicious crispy wafer and smooth chocolate cream – an icon reimagined.
The nostalgic lunchbox favourite was first launched back in 1988, making the Gold Billions Wafer the first adaptation on the long-standing caramel covered biscuit in 35 years.
With the perfect combination of creamy filling and crunchy wafer all wrapped up in one irresistible golden bar, the Gold Billions Wafer is a welcome addition to McVitie’s original biscuit range and the perfect new choice for a lunchbox, a mid-afternoon snack, or an after-dinner treat.
Ashley Birch-Ruffell, Global Senior Brand Manager at McVitie’s said: “We are excited to introduce a brand-new edition of the iconic Gold bar for the very first time. Gold bars have been a fan favourite since they first launched 35 years ago, and we’re certain that everyone will love this new twist on what is undoubtedly a timeless classic. We’re always looking to delight fans with delicious new treats to try and can’t wait to hear what they think!”
Soon to be the nation’s favourite afternoon treat, McVitie’s Gold Billions Wafer bars are available from 6th March in Nisa, Spar, and other select convenience stores.