White Chocolate Digestives launched in the UK & Ireland
London: pladis' McVitie's brand have announced the return of a British icon, as the White Chocolate Digestive is back, and this time it's here to stay.
As we approach the 100th anniversary of the nation's favourite McVitie's Chocolate Digestive, it's White Chocolate counterpart is making its return for the first time since 2005 and is now available to purchase in Sainsbury's, with Co-op, Tesco, Asda and Morrison's to follow soon.
pladis UK & Ireland's Chief Marketing Officer, Asli Ozen Turhan said: “Using everything we’ve learnt about creating a great-tasting biscuit – which we’ve built over our 180-year strong legacy – we’ve developed a new must-stock snack that’s something really special.
"By giving our golden baked Digestive biscuits a delicious coating of white chocolate, we’ll be catapulting the star power of McVitie’s Chocolate Digestives to brand new heights."
