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pladis is helping retailers take a bigger bite out of biscuit gifting with the launch of its debut year-round gifting range. Launching under McVitie’s Victoria, known for the nation’s number one premium assortment, the range comprises two irresistibly indulgent gift selections.

Ülker, operating with a waste-free company model since established, has published its 2022 Sustainability Report. Ülker meets approximately 43% of its electricity consumption from renewable sources, and has initiated a carbon management program that encompasses the entire value chain, from sustainable raw material sourcing to packaging management, logistics, and waste recycling.

McVitie’s Jaffa Cakes and Welsh pop icon Bonnie Tyler have joined forces to educate Brits on the wonders of eclipses, following research that reveals the nation’s giant knowledge gap when it comes to our solar system.

Over the last few weeks, pladis UK and McVitie’s have worked with mental health charity, Mind, at both the Conservative and Labour Party Conferences, to encourage attendees to take a biscuit break.

Not content with just winning Gold at the UK Effie Awards, our Mini Cheddars team have gone one better and also won Gold at the Europe Effie Awards for their 'Welcome to Cheddar Town' campaign.