Our brands

We are a global leader in biscuits and confectionery, operating factories in 13 countries that make hundreds of delicious products. pladis brands are amongst the best loved and most recognisable in the world: Ulker, the leading biscuits and confectionery brand in Turkey and the Middle East, McVitie’s, a leading biscuit brand in the UK and Europe, and Godiva, a leading international premium chocolate brand. They bring together 350 years of heritage and craftsmanship with a unifying passion to create biscuits and confectionery that people everywhere can enjoy.

Godiva is a legendary symbol of luxury and prestige the world over. In 1926, when Pierre Draps Senior first handcrafted praline chocolates in the workshop of his Brussels home, the smooth, creamy Godiva praline chocolate was born.

This sweet mixture of finely ground almonds or hazelnuts and caramelised sugar was first married with chocolate in Belgium, creating what is now known worldwide as the classic Belgian Chocolate.

The Godiva brand was inspired by the passion, boldness and generosity of Lady Godiva, wife of Lord Leofric, who protested against the taxation of her husband’s subjects, and struck a deal: fair Lady Godiva would ride through the streets of Coventry, “clad in nought” but her long tresses, and if the population remained in shuttered buildings, their tax burden would be lifted. The following morning she made her famous ride, the citizens graciously stayed inside and Leofric kept his word and reduced the taxes.

Lady Godiva won the hearts of many, and her legend has lived on throughout the centuries. The brand is now synonymous with a luxurious chocolate experience and the Lady herself can be seen on Godiva chocolates, packaging and signage worldwide.

Godiva, which is also an official purveyor to the Royal Court in Belgium, is celebrating its 90th birthday in 2016.

McVitie’s, an iconic brand in the UK and Europe, has been crafting biscuits and cakes for over 180 years.

In 1830 apprentice baker Robert McVitie and his father William opened a ‘provision’ shop in Rose Street, Edinburgh. Robert’s baking was so popular the business quickly grew and as his sons and new business partners joined the company, more shops were established and the first factory was opened in 1888.

Since then McVitie’s has continued to thrive, and makes the UK’s best-selling biscuits. The iconic Digestive Biscuit was created in 1892 and is still made today using the same secret recipe.

Making biscuits and cakes to fit every taste, in 1893 McVitie’s was given the royal seal of approval when asked to bake the future Queen Mary and King George V’s wedding cake. The company also made the wedding cake for Princess Elizabeth and Sir Philip Mountbatten in 1947, while Prince William chose a groom’s cake for his wedding reception, made from 1,700 McVitie’s Rich Tea biscuits and 17kg of chocolate.

Today McVitie’s sweet and savoury biscuits and cakes are enjoyed throughout Europe and the Commonwealth, remaining popular thanks to the brand’s family heritage and values, and its commitment to creating new products for people everywhere to enjoy.

Ulker, whose history goes back to 1944, is the number one biscuit and confectionery brand in Turkey and the Middle East. It was founded by Sabri and Asim Ulker, two brothers whose parents immigrated to Turkey from Crimea. They started in a small bakery where they created the first Potibor (petit beurre) biscuits, and have today grown to 77 factories around the world – and they still make those much-loved biscuits today!

The brothers wanted to bring happiness to everyone through their delicious products and so they created a policy across the company to sell Ulker products at affordable prices. By making affordable, accessible and delicious products, Ulker has become part of the daily lives of many Turkish families, entwined in the lives of its consumers as a hallmark of quality and trust – it is a ‘love brand’ in Turkey.

Today Ulker is still a flagship brand within Yildiz Holding. While the business has grown to have a substantial presence in the Middle East, North Africa and Central Asia, it remains committed to the same principles and values that the company began with over 70 years ago.