Brands Detail
The perfect balance of sweet, salty and crunchy
Flipz has been bringing the perfect combination of sweet, salty and crunchy
to snack loving families since 1997. Flipz looks to bring the fun and happiness
into every day, through every irresistible bite.
Visit Flipz page and social media
Homepage Hero
Happiness
baked in
Heritage
baked in
Craftsmanship
baked in
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Bringing happiness now and into the future
Bringing happiness now and into the future
1:1 Image and Text
Deceptive thing a recipe.
It seems simple. Instructional. A little of this, a sprinkle of that. All carefully ground, sifted and mixed in exactly the right order.
But there’s a secret to the best recipes that only the great bakers and chocolatiers understand.
Deceptive thing a recipe.
It seems simple. Instructional. A little of this, a sprinkle of that. All carefully ground, sifted and mixed in exactly the right order.
But there’s a secret to the best recipes that only the great bakers and chocolatiers understand.
Image and Key Info
When we set out on our journey over 70 years ago, we had one aim: to be the quality brand families reached for when they wanted the taste of a happy moment.
And their vision was to bring together the finest minds and ideas in baking from around the world. Bakers and chocolatiers who shared their values and their passion.
Like the McVitie family who, over 100 years earlier in 1832, had opened the doors of their first shop on Rose Street, Edinburgh and through meticulous care for both their ingredients and their bakers, had turned biscuit making into an art form.
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CEO
Salman Amin
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pladis – did you know?
Timeline Carousel
1963
Prince Philip was given a “Pop Star Reception” when he visited McVitie and Price’s Biscuit Factory in London
2020
Prince Philip was given a “Pop Star Reception” when he visited McVitie and Price’s Biscuit Factory in London
Strapline
We are pladis
We bake happiness
FAQs Detail
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Do you use GMO products?
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Do you use GMO products?
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Education
- BSc in Civil Engineering from Syracuse University
- MBA from the Kellogg School of Management at Northwestern University
- Honorary Doctorate of Letters from De Montfort University
Mandates:
- Board of Directors of ITV PLC in UK
- Global Advisory Board for the Kellogg School of Management
- Former board member of the Grocery Manufacturers Association
- Board of Directors of The Elizabeth Arden Company from 2010 to 2015
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Lorem ipsum who grow our ingredients, to the packaging that delivers fresh bites of happiness into homes around the world. We’re always looking for ways to reduce our impact and make happy moments, sustainable moments.
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Family and ideas…
They’ve always been our ingredients. Our founding families believed biscuits and chocolates could bring moments of happiness to the world. Their ideas have stood the test of time. Their spirit continues to inspire our future. It’s in the care and the craft we bake into biscuits and chocolates that have been loved for generations. And it’s in the fresh ideas, the new twists, flavours and textures we add to old and new favourites. From farm to bakery to market store, happiness is baked into everything we do.
Our latest news and information from pladis around the world
“We are thrilled to be announcing our Inclusion and Diversity Advisory Board, made up of prominent experts in this field.”
Speaking on the appointment of the Inclusion and Diversity Advisory Board, pladis CEO Salman Amin said: “Inclusion and diversity is a cause that I care deeply about but it’s not enough just to consider the problem. As a global business, with global brands loved by millions of consumers in the markets we serve, it is so important our workforce reflects that customer base. My mission is to ensure pladis is a place where diverse, bright, ambitious and passionate people come and thrive.
Commitments already undertaken by pladis include becoming signatories of The Valuable 500, BITC: Race at Work Charter and working in partnership with MSDUK to ensure greater representation of ethnic minority businesses throughout the supply chain. Additionally, McVitie’s has been a corporate partner for Mental Health charity, Mind since 2017.
It’s not just about flavour…
…it’s about feeling
It’s something our founding family instinctively understood. In 1944, working from their small bakery in Istanbul, the Ülker brothers believed that if they created something with love, it would be loved in return. They knew that what came out of their ovens created special moments. Shared moments. Family moments. In fact, in their minds, they weren’t baking biscuits at all. They were baking memories.
Together the board will bring a wealth of experience and a variety of perspectives. Advisers joining the board are:
- Dame Kelly Holmes: British Olympic, Commonwealth and European champion, who won 19 medals for Great Britain throughout her career.
- Ade Adepitan MBE: Paralympic medalist and TV presenter.
- Alastair Campbell: Best-selling writer, communicator, strategist
and mental health campaigner. - Stevie Spring CBE: Chairman of Mental Health Charity, Mind and board member of the world’s largest cooperative, the Coop Group.
We are…
Purpose led
Lorem ipsum who grow our ingredients, to the packaging that delivers fresh bites of happiness into homes around the world. We’re always looking for ways to reduce our impact and make happy moments, sustainable moments.
Agile
Lorem ipsum who grow our ingredients, to the packaging that delivers fresh bites of happiness into homes around the world. We’re always looking for ways to reduce our impact and make happy moments, sustainable moments.
Collaborative
Lorem ipsum who grow our ingredients, to the packaging that delivers fresh bites of happiness into homes around the world. We’re always looking for ways to reduce our impact and make happy moments, sustainable moments.
We are…
Purpose led
Lorem ipsum who grow our ingredients, to the packaging that delivers fresh bites of happiness into homes around the world. We’re always looking for ways to reduce our impact and make happy moments, sustainable moments.
Agile
Lorem ipsum who grow our ingredients, to the packaging that delivers fresh bites of happiness into homes around the world. We’re always looking for ways to reduce our impact and make happy moments, sustainable moments.
Collaborative
Lorem ipsum who grow our ingredients, to the packaging that delivers fresh bites of happiness into homes around the world. We’re always looking for ways to reduce our impact and make happy moments, sustainable moments.