Chief Growth Officer

Fulya Fraser

Fulya became pladis’ first Chief Growth Officer in June 2023, after joining pladis as Chief of Staff in 2016 and taking on the role of Chief Human Resources Officer in 2018.

Before joining pladis, Fulya was with Yildiz Holding for six years, in both marketing and general management leadership positions including establishing a Joint Venture between Yildiz Holding and McCormick and leading the sale of the Yildiz culinary business to Japanese Ajinomoto. In the four years preceding her time at Yildiz Holding, Fulya was the Managing Partner of Ace Paradigm, a consulting firm for FMCG clients. She also worked for PepsiCo for five years as a Regional Marketing Director, and for five years as a Marketing Manager for BAT. Fulya began her career in finance at Procter & Gamble.United Kingdom

Fulya has lived and worked in Türkiye, Canada, the USA, South Korea, Malaysia, Hong Kong and the United Kingdom.

She has a PhD in Cultural Intelligence from Hong Kong Management Institute, and a Master’s in International Business from the Darla Moore School of Business in the USA.

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